The Story Behind SomySo
 

Long before sustainability became a defining conversation in the fashion industry, it was already at the heart of Somy Jud's work.
Born from a deep appreciation for craftsmanship, design, and conscious creation, her journey began with fashion design studies in Zurich and London, where she developed a strong understanding of both creative expression and technical excellence. While many young designers focused solely on aesthetics, Somy was equally interested in the story behind a garment where materials originated, who produced them, and how design decisions could influence people and the environment.

This philosophy became the foundation of her graduation collection, where sustainability was not an afterthought but the central narrative. Every material was carefully selected, every supplier questioned, and every production decision made with intention. It was an approach that would later become one of the defining principles of her brand.
Following her studies, Somy Jud spent several years in the international fashion industry. developing ready-to-wear collections that were presented at Berlin Fashion Week. Her work attracted attention for its refined tailoring, elegant silhouettes, and timeless femininity. During this period, she also dressed celebrities and public figures, gaining valuable insight into the world of luxury fashion and the expectations of discerning clients.
Yet while fashion often celebrates the individual, Somy became increasingly fascinated by the power of clothing to represent something larger: a brand, a culture, a shared identity.
She recognised that professional attire had the potential to communicate the same values as luxury fashion-confidence, elegance, credibility, and attention to detail. From this idea, SomySo was born.

Today, SomySo brings fashion expertise into the world of hospitality, wellness, beauty, and corporate environments. Every project begins with understanding the client's identity and translating it into garments that embody professionalism without sacrificing comfort or style.
The company's commitment to responsible production remains unchanged. SomySo works closely with family-owned manufacturers and trusted production partners across Europe, building long-term relationships with people who share the same dedication to quality, transparency, and craftsmanship. This approach allows the brand to maintain exceptional standards while preserving the human connection behind every garment.
Rooted in Swiss precision yet shaped by international fashion experience, SomySo creates more than uniforms. It creates a visual language for brands that understand the value of first impressions.
For Somy Jud, true luxury is not defined by excess. It is found in thoughtful design, lasting quality. responsible production, and the confidence that comes from wearing something created with purpose.