SomySo - Founder & Creative Director 

SomySo was founded by fashion designer Somy Jud, whose journey bridges international fashion expertise, craftsmanship, and a long-standing commitment to responsible production.

After studying Fashion Design in Zurich and London, she developed and presented ready-to-wear collections at Berlin Fashion Week and dressed celebrities and public figures.

 Her work became known for its refined tailoring, timeless elegance, and attention to detail. Sustainability has been part of her design philosophy from the very beginning.
Even her graduation collection centred on responsible fashion, with a strong focus on material sourcing, transparent production, and conscious design decisions. Long before sustainability became an industry standard, it was already shaping her creative vision. Today, these values continue to guide SomySo.

The company works closely with family-owned manufacturers and trusted production partners who share the same commitment to quality, craftsmanship, and responsible production. Inspired by Swiss precision and shaped by international fashion experience, SomySo creates bespoke uniforms and professional wear for luxury hotels, beauty and wellness brands, and corporate environments. Every project is designed to reflect a brand's identity while combining elegance, functionality, and lasting quality.

For Somy Jud, clothing is more than a uniform. It is an expression of a brand, its values, and the people who represent it every day.